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MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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TRENDS | Consumers are "DEALER-CHIC"

Media_httpwwwtrendwat_bgjgc
via trendwatching.com

An excerpt from the November 2011, trend report reads:

Now, we're not saying that all of consumption will be dominated by discounted goods and services. However, for status-conscious consumers (read: all of them ;-), making the most of discounts and deals is no longer considered cumbersome or even embarrassing, but simply smart.

In fact, DEALER-CHIC is yet another example of the longer-term shifts playing out in the consumer arena, where savvy consumers have more choice, higher expectations, and more control, while mature consumers have an ever-less reverential relationship to brands.

So, here are just three reasons why DEALER-CHIC is set to get bigger and bigger in the coming years:

1. MORE FOR LESS: While many people in developed economies may have less money to spend right now, consumers everywhere will forever look to experience more.

2. THE MEDIUM IS THE MOTIVATION: Consumers are now being alerted to, using, reusing and sharing offers and deals via new (and therefore infinitely more exciting and attractive) technologies.

3. BEST OF THE BEST: With instant mobile or online access to not only deals but reviews as well, consumers can now be confident they’re getting the best price for the best product or service.

Read the entire report at trendwatching.com.

*camille

Filed under  //  strategy   trends  
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TRENDS | Why kind, human brands will thrive...

Media_httpwwwtrendwat_eeagq
via trendwatching.com

Just to be absolutely clear: R.A.K. are not about rewarding customers for tweeting / liking your product, and not about giving away lots of free samples (that would be FREE LOVE), but about selected, random acts of kindness (hence the name ;-)

Now is the ideal moment to engage in some R.A.K:

HUMAN TOUCH | Consumers increasingly wanting to see the human side of brands (or if indeed a brand has a human side at all ;-), making R.A.K. more welcome than ever.

PUTTING IT OUT THERE | Audiences publicly disclosing more and more personal information on Facebook, Twitter and other social networks, about their lives, moods and whereabouts, both current and intended, enabling R.A.K. to be more relevant.

PASS IT ON | More consumers than ever are now sharing their experiences with their friends and wider audiences on social networks, meaning R.A.K. can spread far beyond the original recipients.

As always, Trendwatching's March/April update on consumer trends is an interesting read.  I look forward to these every time.  Click the link above to read the entire article.

*cf

Filed under  //  marketing   public relations   strategy   trends  
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TRENDS | CITYSUMERS: The Future Consumption Arena is Urban

Media_httpwwwtrendwat_iczoj
via trendwatching.com

Trendwatching's February 2011 report focuses on the the all-but-certain trend toward urbanization in the next decade, across the globe. In response, those in the business of purveying goods and services or shaping brands would do well to tailor their work in ways that appeal to this large demographic.

From the report:

Here are just three drivers behind the CITYSUMERS trend:

1. The huge increase in the number of urban dwellers all around the world (URBAN BOOM).
2. The ever-increasing wealth and power of cities and those who live in them (URBAN MIGHT).
3. The spread of urban culture and values (URBANE).

Serving these CITYSUMERS obviously requires brands to tailor products and campaigns to savvy urban audiences: for anything from practical reasons (offering appropriate shapes, sizes and features of urban goods and services) to showing the brand 'gets' it (addressing busy and diverse lifestyles) to contributing to the quest for social and environmental sustainability.

Filed under  //  strategy   trends  
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TRENDS | 2010: The Year Of Branding Love

VIA  brandchannel.com

Do great minds think alike? It appears love is on the horizon for several brands in the new year. Stay tuned for consumer responses - or apathy - to brand campaigns seeking to capitalize on the most complicated of human emotions.

Filed under  //  brandchannel   branding   trends  
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