BRANDING | Lucy's Fried Chicken

Media_httpwwwpentagra_dgbgm

In the age of low-cal low-carb fare, it looks like fried chicken is alive and well in Austin, Texas!

Pentagram recently posted a spread about the brand they've developed for Lucy's Fried Chicken and it's a fun mix of vintage style and contemporary design. I love the simple script logo and the accompanying monogram (in the shape of an egg, of course). The color scheme, too, is just vibrant enough to be fun and casual.

Lots of other images at the link!

*camille

Filed under  //  branding   environmental design   logo   print   restaurants   signage  
Comments (0)
Posted

RESTAURANT PRINT | West Egg Cafe Menu

Media_httpwwwundercon_gcrcc

If the bold, fun menu at Atlanta's West Egg Cafe is any indication...this is my kind of place! I love the simple layout and great typography. It makes for an easily-legible composition.

I also like the idea of being able to chat up my friends while occasionally glancing down at the menu, still able to figure out what's what.

*cf

Filed under  //  color   graphics   print   restaurants  
Comments (0)
Posted

FOOD PACKAGING | San Gretti’s Signature Slices

Media_httplovelypacka_igllc

Colorful and bold, this contemporary take on the typical pizza box is nicely executed. I'm also fond of the creative logo design. The incorporation of the portrait into the composition creatively done.

*cf

Filed under  //  color   lovely package   packaging   restaurants  
Comments (0)
Posted

BRAND EXTENSION | Sullivan Street Bakery (NY) Designs Line of Food Products

Media_httplovelypacka_aiqbh

Many successful restaurants achieve a dedicated following because of the combination of their food and the atmosphere of the environment. Their customers enjoy the total experience of the place.

In difficult economic times - indeed, at all times - it makes sense for restaurant owners to seek new ways to bring in revenue and strengthen their clientele's connection to the brand. Launching a line of food products is a good way to achieve this.

The design of the packaging for Sullivan Street Bakery's line of mixes and made-to-order foods is thoughtful and capable of expanding into the future, as necessary. The typography is clean and easy-to-read; and the range of colors used are warm and welcoming - presumably, just as warm and welcoming as the bakery itself.

Click the link for many more images.

*cf

Filed under  //  color   packaging   restaurants  
Comments (0)
Posted