This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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I always enjoy having the opportunity to hear the behind-the-scenes details of the design process. Whether the final product is architectural or graphic in nature, there is great value in understanding - and sharing - the often meandering path that leads to the ultimate design.
Mr. Bierut's commentary about the inspiration behind the NSW logo is exemplary of the level of thought and creativity that leads to the most successful work.
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An iconic logo is simplified to adapt to the variety of uses - in print and online. The refreshed brand successfully maintains the spirit of the original artwork in a contemporary re-interpretation.
Brand development is successful only when it considers every aspect of your organization's relationship with its stakeholders - internal and external. In many instances, the built environment is integral to creating strong relationships with those stakeholders. This article presents thoughts on the importance of holistic brand thinking.
