This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Penguin Classics continues to shine. Surely, there must be other publishers who put similar emphasis on the design of their book covers...right? Hm. If you know of any, please share.
In the meantime, have a look at these (created by Pentagram).
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Pentagram integrates the new Saks Fifth Avenue "Think About..." campaign into packaging, graphics, and the retail environment. Say what you will about the gluttonous pursuit of high-priced high-fashion, but Saks gets it right every time.
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I believe I posted something about this project sometime in the last year. Now, there's an entire book devoted to telling the story about how the L!brary Initiative in New York City has developed.
It's a great project dedicated to the refurbishment of libraries in the New York City public school system. Pentagram teamed with various artists to make these spaces into inspirational works of art. Click the link and read some of the articles written about the project. Let's hope there are more like it in the future, and across the country.
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Inspiring, vibrant educational environments need not cost a lot of money. This new work by Pentagram illustrates how a little creativity and the thoughtful use of color can transform the halls of academia into an engaging experience. Let's hope that a few school administrators across the country take note...
Creative Review reports on a presentation from Pentagram's Michael Bierut about a wonderful series library projects he contributed to as a part of The Library Initiative.
Bierut ended the talk by explaining what he had learnt on the project, which had evolved to be far more eclectic and involving than he’d first expected. Here are his five lessons learned…
1. Don't be so darned clever. Don't try and outsmart everyone, do something responsible.
2. The more power you give away, the more you get.
3. The real opportunity may not be part of your scope of work.
4. Consistency does not equal sameness.
5. The audience is more wonderful than you think. Keep thinking about them.
A gorgeous, fresh look for an enduring brand. Pentagram has done their part to clean up store shelves the world over. My eyes feel clearer all ready.
Pentagram and Studios Architecture work together to create a seamless and, at times, quirky partnership between architectural and graphic design for Grey Group, a marketing firm in NYC. The variety of materials used to express the brand make for a unique office environment with surprises around every corner.
Nicely done.
The seamless cohesion of product design, packaging, and functional application in daily life. Bonus: a custom logotype to top it all off.
There is a great new exhibit at the Cooper-Hewitt National Design Museum in the one and only NYC: Design For A Living World. A project conceived by The Nature Conservancy, the intent is to examine the nature of the products we use - where they come from, how they are made, and how they impact the world we live in. From the project description:
The Nature Conservancy invited ten designers to create new objects from sustainable materials sourced from around the world. Wood, plants, wool and other organic materials were transformed into intriguing objects, revealing extraordinary stories about regeneration and the human connection to the Earth's lands and waters. Together, designers and consumers can reshape our materials economy and help advance a global conservation ethic by choosing sustainable materials that support, rather than deplete, endangered places.
Create | Conserve | Inspire
From Kate Spade to Hella Jongerius to Maya Lin, the participating designers are among best in their chosen crafts and the thoughtful products they developed for the project are both beautiful and elegantly functional. Each of these talented artists, and I use the term deliberately, exhibit the ways in which design can address world-scale issues.
The desire to conserve materials reflects a general awareness that wasteful consumption, in its many forms, is not only unnecessary but irresponsible. When the materials we use have their genesis in struggling communities whose very survival rests upon their ability to make a living from the lands on which they live, it is imperative that we allow these communities to manage their resources wisely so that they are long term assets. There is a remarkable store of creativity that exists across the globe, ready and willing to be challenged with the issues of our time.
Design For A Living World is an inspiring example of the wonderful solutions that can result from re-imagining the uses of materials we encounter on a daily basis. There are too many photos to include all of them here, but take a look at a few of the raw materials below and try to re-imagine for yourself what they might inspire you to create.
(All of the beautiful photos are by Ami Vitale)
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