PRESERVATION | Paula Scher on the High Line identity - and more.

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The post linked above is a great overview of Pentagram's design work for the 11-year (so far) project Friends of the High Line. The group's efforts have been dedicated to the preservation of a length of raised train tracks in New York City, called the "High Line."

Friends of the High Line succeeded in their work and this pedestrian-friendly attraction is now one of the favorites among tourists and, presumably, New Yorkers alike. The team at Pentagram must be proud to have played a part in such a terrific cause.

To paraphrase the famous movie line: "If you don't tear it down, but make it stunning instead - they will come."

Many more images at the link...

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PRINT | Pentragram Revamps Better Homes and Gardens

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A few of the changes, as described by Pentragram:

The new design touches the whole magazine from cover to cover and improvements include pure and simple full bleed photography, minimal typography around images, a selective quantity of stories per page, elegant new arrows, and pull quotes energized by shifting lines, just to name a few.

*Click the link above to see more photos

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DYNAMIC GRAPHICS | Secca

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The concept, via Pentagram:

As a non-collecting institution, SECCA places particular value on its space, one always evolving and changing with each visiting exhibition or production. “Flux” became an important key word during design explorations and the final identity conveys a continuing flow; the logo literally moves and fluctuates, echoing the constant change of SECCA’s galleries and community programs.

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INTERIORS + GRAPHICS | Cass Art Hampstead

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Pentagram continues their skilled delivery of well-integrated architectural and graphic design elements with this London art supply store. It's a clean "canvas" of a space with simple, modern millwork details in a crisp white envelope.

One of the key challenges in any retail environment is to present the merchandise is an appealing way, taking care that the display is neither too sparse (which is off-putting) or too dense (which is off-putting). This space achieves a nice balance between the two.

From the exterior, the fun window graphics are a playful invitation for passers-by who might be feeling a bit creative and just need a little nudge to come inside.

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BOOK COVERS | Penguin Classics and Nabokov

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Penguin Classics continues to shine. Surely, there must be other publishers who put similar emphasis on the design of their book covers...right? Hm. If you know of any, please share.

In the meantime, have a look at these (created by Pentagram).

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GRAPHICS + ENVIRONMENT | Saks ‘Think About...’ Campaign

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Pentagram integrates the new Saks Fifth Avenue "Think About..." campaign into packaging, graphics, and the retail environment. Say what you will about the gluttonous pursuit of high-priced high-fashion, but Saks gets it right every time.

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ENVIRONMENTAL DESIGN | The L!brary Initiative Gets Its Own Book

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I believe I posted something about this project sometime in the last year. Now, there's an entire book devoted to telling the story about how the L!brary Initiative in New York City has developed.

It's a great project dedicated to the refurbishment of libraries in the New York City public school system. Pentagram teamed with various artists to make these spaces into inspirational works of art. Click the link and read some of the articles written about the project. Let's hope there are more like it in the future, and across the country.

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ENVIRONMENTAL DESIGN | Achievement First Endeavor Middle School

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Inspiring, vibrant educational environments need not cost a lot of money. This new work by Pentagram illustrates how a little creativity and the thoughtful use of color can transform the halls of academia into an engaging experience. Let's hope that a few school administrators across the country take note...

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