MIYO | STUDIOS -
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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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packaging

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GRAPHICS + ENVIRONMENT | tcby Yogurt Gets Fresh

via underconsideration.com

Yogurt shop storefronts are all the rage these days - from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.

Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.

Have a look and decide for yourself - what would you choose?

(Note: I'm partial to options 3 and 4 down the page...)

*cf

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Filed under  //  brand new   branding   environmental design   graphics   packaging  
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Posted 1 day ago

PACKAGING | Lansdowne Vineyard

via lovelypackage.com

A nice touch in the world of wine labels: each bottle of this limited edition Sauvignon Blanc is individually numbered, per the order in which they came off the line.

As a bonus, there's something elegant yet casual about the graphic style used here. And you can never go wrong with silver on black...

*cf

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Filed under  //  graphics   lovely package   packaging  
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Posted 7 days ago

GRAPHICS | Subtle, Effective Changes for Miller High Life

via underconsideration.com

The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.

Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.

*cf

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Filed under  //  brand new   branding   graphics   packaging  
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Posted 8 days ago

BRAND EXTENSION | Coke Appeals to Fashion

via atissuejournal.com

"...special occasion packaging and quirky targeted audience marketing helps to attract a lot of media buzz and excitement, yet allow Coke to reassure loyal customers that the “touchpoints” of its brand identity will always be there for them."

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Filed under  //  branding   graphics   packaging  
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Posted 15 days ago

VODKA + DESIGN | An Elegant Identity for Million Vodka

via lovelypackage.com

Wine labels are often lauded for their creativity, nuance...and influence on consumer purchasing habits (who doesn't buy wine based on the label?!) - but vodka bottles are proving to be a close second in that regard.

This elegant identity for Million Vodka is a nice addition to the pack.

*cf

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Filed under  //  graphics   lovely package   packaging  
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Posted 23 days ago

PACKAGING | One Village Coffee

via lovelypackage.com

Nice graphics. Nice color scheme. A budget-required one-style-only solution that will nonetheless remain interesting for the consumer.

*cf

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Filed under  //  color   graphics   illustration   lovely package   packaging  
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Posted 29 days ago

GRAPHICS + ENVIRONMENT | Saks ‘Think About...’ Campaign

via pentagram.com

Pentagram integrates the new Saks Fifth Avenue "Think About..." campaign into packaging, graphics, and the retail environment. Say what you will about the gluttonous pursuit of high-priced high-fashion, but Saks gets it right every time.

*cf

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Filed under  //  black and white   graphics   packaging   pentagram   retail   saks fifth avenue  
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Posted 1 month ago

PACKAGING | Babees Honey

via lovelypackage.com

Nice jar design and an unexpected color selection for the carrier make this a standout piece. The total scheme gives the product a special, premium feel that I'd probably pay extra for.

But then again, I'm a sucker.

*cf

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Filed under  //  color   graphics   lovely package   packaging  
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Posted 1 month ago

ENGAGING THE CUSTOMER WITH DESIGN | Off The Leaf

via lovelypackage.com

Great design makes the user (customer) feel something when they encounter it - whether it be graphics or the built environment. The "Off the Leaf" design concept is effective because it directly engages the consumer in the process of completing the design as they select their own cup+sleeve combo.

A simple idea, but how many people will become return customers, just so they can try out the various color options? This is a thoughtful concept executed with a nice color palette to boot.

*cf

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Filed under  //  color   graphics   lovely package   packaging  
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Posted 1 month ago

RETRO COFFEE COOLNESS | 64 by Rio Coffee

via lovelypackage.com

This is funky and I like it.

*cf

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Filed under  //  lovely package   packaging   retro  
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Posted 1 month ago