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MIYO | STUDIOS - a creative firm
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The Gazelli brand of cosmetics originates from Azerbaijan, and the design of the packaging for the various product lines are quite interesting.
The simple illustrations relate to the cultural history of the country - including the brand name, deriving from the word "ghazel" (poetry that praises "beauty, youth and love"); local tapestries and patterns; and various scenes from life in the country.
*camille
I always find it interesting to see how well-established brands, particularly for everyday types of products, go about the process of refreshing the look and feel of their offerings. Hence, the Ivory Soap update caught my eye.
I like the clean look of the new logo; and the vibrant colors used for the packaging of this classic, white soap will most certainly help it stand out on the shelves.
On the whole, I think the new look will prove to be successful in attracting the eye (and dollars) of consumers who: A) have never used Ivory, but might just try it out next time they need some soap; and B) had forgotten all about this white block of cleanliness that was part of their childhood.
*cf
The beauty of this packaging required a quick post. It's 'modern vintage' at its finest: great colors, strong typography, and the design is...just enough.
I may have to track this stuff down to add to my bathroom shelves.
There are more great images at the link - have a look!
*cf
Landor's re-design of Cheer detergent - the packaging and logo - was launched about a month ago - old news in today's speed-of-light media atmosphere. However, I was prompted to make this post because of the fun way that the new design was visually presented.
Most of the items in the image above, for instance, have little, if anything, to do with laundry, per se. (Though, now that I think about it, perhaps the concept here is to present the types of things that one might find in jean pockets after the wash cycle is done...?) Regardless, I love the colorful randomness of the objects included with the Cheer bottle. They are quite "cheerful", indeed.
Looking at this one photo makes me think that, perhaps, the next time I present newly designed brand to the world, I should take a page from Landor and go beyond the usual imagery and think about other (more imaginative) ways to illustrate the context of the brand.
*cf
Who can resist a frozen figure pleading for release from the inside of a vodka bottle? Better yet, the "ghost" only shows up from the front, and is invisible when the bottle is viewed at an angle.
See more spooky images at the link...
*cf
Adir Dairy
August 23, 2011 | No Comments
Designed by Blend-it Design | Country: Israel
“Adir Milk is the largest premium goat milk-producing dairy in Israel.
The dairy, which is located in the Upper Galilee, has served as an experiment for us to create a dairy milk experience that reflects a feeling of tradition combined with an ultimate taste experience.
The search for a design language that relies on the best of French cheese design traditions has led us to a world of primal emotions, simplicity, and elegance, conveying freshness, quality, and locality.”
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It's rare to see food packaging that is void of any color or appetizing imagery of the product contained inside. This line of dairy products from the Israeli dairy, Adir, bucks the usual trends. The packaging design is classically simple - letting the quality of the products speak for themselves.
*cf
Colorful and bold, this contemporary take on the typical pizza box is nicely executed. I'm also fond of the creative logo design. The incorporation of the portrait into the composition creatively done.
*cf
The rebrand of this UK restaurant chain is a nice is a refreshing update that maintains the character of the original. The chef icon has been simplified, and the friendly script used for the new wordmark is appealing in its playfulness.
In addition to these changes, however, I'm particularly fond of the new "to-go" packaging and labels; as well as the colorful trays and signage that integrate the look of the rebrand throughout the restaurant.
Lots of great images at Brand New. I encourage you to check them out.
*cf
