This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Produced in the country of Ireland (who knew?!), Mic's Chilli Sauce features wonderfully intricate and interesting illustrations by artist Steve Simpson.
With motifs inspired by Mayan, Mexican, and Chinese cultures, Simpson has created beautiful works of art that are fun to explore. He has even designed custom barcodes that are in keeping with the flavor of the design (click link for images).
*camille
In the age of specialty, gourmet baked goods (have you been to your local cupcake shop lately?), it's always a treat to see how something old (cake!...) is made new again with unique packaging (...in jars!).
These Austrian treats offer a new way to enjoy a single serving of cake, nicely contained in a colorfully labeled glass jar. There's even a petite wooden spoon affixed to the outside for immediate enjoyment.
I wonder if this will catch on in the States...? Only time will tell!
*camille
Warm colors, rustic illustrations and an appealing mix of typography make for a lovely carton of eggs.
This colorful design was intended to "elevate" Rahal Farms' sustainable, fresh eggs above others on the store shelves. The design is certainly elegant, but it's also very approachable. There's an implied quality and attention to detail that you don't mind paying a little extra for.
*camille
Quick post: I came across a thorough round-up of the D&AD packaging design winners on the Lovely Package website. Click the link to see the winners and get a little inspiration. Lots of exceptional work!
*camille
When El Paso Chile Co. commissioned Charles S. Anderson Design in Minneapolis to create a new packaging system for its retail salsa and marinade lines, it wanted to make sure that consumers grasped the fact that its products were authentic Tex-Mex, not wannabe imitations made in places like Cincinnati or Brooklyn. A border town in far west Texas, El Paso is so close to Juarez in Mexico that the two cities are sometimes considered one metro area. El Paso Chile Co. knows its salsas and wanted the packaging to capture that in look and feel.
To get the Minnesota-based designers into the right mindset, El Paso Chile CEO W. Park Kerr insisted that they fly down to Texas and take a donkey ride through the desert to experience the true feel of the Southwest. He also nixed the first set of names — Gasping Gringo, Exploding Armadillo — that the Anderson team came up with, in favor of ones that sounded less aimed at tourists and more toward sophisticated Southwest cooks – e.g., Salsa Divino, Salsa Diablo. Authenticity was the one quality that El Paso Chile wanted to convey to consumers. That led the Anderson team to scour flea markets in Mexico City to identify true Mexican iconography and designs and even inspired them to package El Paso Chile’s fajita marinade in Mexican-style “beer” bottles with the label art pieced together from printed scrap.
My home state of Colorado has its share of salsa-lovers and salsa-makers, so I always have my eyes open for a nice label that helps distinguish one product from another.
This Texas-made salsa succeeds in having a homemade feel (with the rustic stamps) and nicely incorporates warm hints of color on an otherwise basic white label. The brand name imprinted along the edge of the jar top is also a great touch, differentiating the product just a bit more on the shelves.
*camille
But, mostly the logo.
Specifically, I like the way the apostrophe "S" is illustrated in the "Molly's" part of the name. It's a unique way to illustrate that a grammatical necessity without that pesky apostrophe.
More: If you want to see the packaging upon which this logo is applied, click the link to Dieline!
*camille
The Tucumen brand of wine is the product of an Argentinean vineyard and represents the regions of Tucuman and Mendoza.
Appropriately, the design of the labels use a "patchwork" layout to convey the joining of two different areas of the country, while also applying color that brings to mind the vibrant Latin culture that is Argentina.
These features, along with the fun mix of font types, help the Tucumen brand stand out among its stuffier competitors on retail shelves.
*camille
Apparently (I'm not really a beer-drinker), this is the re-introduction of Miller64 -- a 64-calorie light beer option from MillerCoors. Regardless, of whether one is familiar with the product, this new identity is certainly eye-catching.
The subtle design details, crisp typography, and masculine color scheme (I love the rich grey blue!) bring a refreshingly modern aesthetic to the the beer world.
*camille
