PACKAGING | Frozen Ghost Vodka

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Who can resist a frozen figure pleading for release from the inside of a vodka bottle? Better yet, the "ghost" only shows up from the front, and is invisible when the bottle is viewed at an angle.

See more spooky images at the link...

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PACKAGING + BLACK AND WHITE | Adir Dairy

Adir Dairy

August 23, 2011 | No Comments

Designed by Blend-it Design | Country: Israel

“Adir Milk is the largest premium goat milk-producing dairy in Israel.

The dairy, which is located in the Upper Galilee, has served as an experiment for us to create a dairy milk experience that reflects a feeling of tradition combined with an ultimate taste experience.

The search for a design language that relies on the best of French cheese design traditions has led us to a world of primal emotions, simplicity, and elegance, conveying freshness, quality, and locality.”

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It's rare to see food packaging that is void of any color or appetizing imagery of the product contained inside. This line of dairy products from the Israeli dairy, Adir, bucks the usual trends. The packaging design is classically simple - letting the quality of the products speak for themselves.

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FOOD PACKAGING | San Gretti’s Signature Slices

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Colorful and bold, this contemporary take on the typical pizza box is nicely executed. I'm also fond of the creative logo design. The incorporation of the portrait into the composition creatively done.

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GRAPHICS | Pink Pigeon - The details.

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I'm posting this here for the nice details that make this bottle special. The "drip" at the top of the bottle...the pink pigeon icon on the ribbon...the pink ring at the neck...

What details can you add to make your product stand out?

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PACKAGING | French Paper Co. - Is this a successful design?

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The average pack of paper is packaged in a relatively benign wrapping. Rarely offensive, but rarely noteworthy. The stark graphics on this French Paper wrap is certainly eye-catching.

However, a commenter on the post (follow the link above) makes an important point that all designers should consider when developing their designs: How user-friendly is this when the packages are stacked? How do you know what type of paper is inside?

It's all well and good to create a strong design - and I certainly appreciate the work pictured here. But we all need to take care to think through the user experience, as well. The design is, ultimately, only successful when it functions as intended.

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PRODUCT NAMING | The "Mini Muchacho!"

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The packaging itself is colorful, if unspectacular, but the best thing about these free giveaways is the great product name! I mean...who doesn't like to say the word "muchacho"?

Nobody, that's who.

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GREEN PACKAGING | Laundry by berryplus

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It's rare that something truly unconventional occurs in the world of laundry detergent packaging. But, alas, here we are!

The simple, clean (pardon the pun) design is a nice change from the explosion of color and imagery that one usually finds on the market shelves. As a bonus, both the packaging and the detergent are environmentally friendly.

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PACKAGING + TYPOGRAPHY | EatPastry

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A nice combination of fun typography and an interesting layout make this gourmet product a unique addition to the shelf. There is something intriguing about packaging that entices the consumer to read pick it up and examine every detail and every phrase.

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