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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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BRANDING | Lucy's Fried Chicken

Media_httpwwwpentagra_dgbgm
via pentagram.com

In the age of low-cal low-carb fare, it looks like fried chicken is alive and well in Austin, Texas!

Pentagram recently posted a spread about the brand they've developed for Lucy's Fried Chicken and it's a fun mix of vintage style and contemporary design. I love the simple script logo and the accompanying monogram (in the shape of an egg, of course). The color scheme, too, is just vibrant enough to be fun and casual.

Lots of other images at the link!

*camille

Filed under  //  branding   environmental design   logo   print   restaurants   signage  
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LOGO + IDENTITY | Austria's Meier Seefeld Boutique

Media_httplovelystati_ekdek
via lovelystationery.com

Behold the beautiful black and white identity for Meier Seefeld, a women's clothing boutique in Austria. The combination of the compact script wordmark and classic images from the ski slopes communicate the accessible, yet upscale, feel of the brand.

Looking at something as elegant as this - who needs color?

See plenty more images at the link...

*camille

Filed under  //  color   identity   logo  
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BRANDING | Bud Refresh: The King of Beers Puts on a Bowtie

Media_httpwwwbrandcha_aqhbt
via brandchannel.com

According to Brandchannel: "After 18 months of development, Budweiser is getting a new logo, can and packaging design..."

The results of this process include updates to the Budweiser "bow." It has been given some new dimension, which certainly helps make the packaging more interesting, I think. But, my favorite part of this brand re-fresh is the incorporation of the crown symbol into the pop-top of the can.

As Mies van der Rohe said, "God is in the details," and that crown-shaped cut-out in the tab might be the one thing that survives the next round of re-design when the time comes.

*cf

Filed under  //  brandchannel   branding   logo  
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LOGO | England's National Maritime Museum Goes 3D

Media_httpwwwundercon_etxjr
via underconsideration.com

Typically, logo designers working with Regular Businesses design with practical considerations in mind: "What does this look like in one color?", "Does it fax well?", "Can it be executed consistently across all media?", etc.

In an interesting (and well-executed) switch, the designers of the new logo for the National Maritime Museum thought outside of the logo box and created a very appropriate and beautiful 3-dimensional "splash" identity that is a pleasure to see in all its different uses (click the link to see images). As a bonus, the hidden imagery in the rendering makes the mark all the more fun to take in (do you see the 'crown' representing the Queen?).

While this is not necessarily the most practical of designs, I look forward to seeing how the identity is used over time...and whether it inspires more experimentation with the definition of a "logo."

*cf

Filed under  //  identity   illustration   logo  
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PRESERVATION | Paula Scher on the High Line identity - and more.

Media_httpwwwpentagra_mskaz
via pentagram.com

The post linked above is a great overview of Pentagram's design work for the 11-year (so far) project Friends of the High Line. The group's efforts have been dedicated to the preservation of a length of raised train tracks in New York City, called the "High Line."

Friends of the High Line succeeded in their work and this pedestrian-friendly attraction is now one of the favorites among tourists and, presumably, New Yorkers alike. The team at Pentagram must be proud to have played a part in such a terrific cause.

To paraphrase the famous movie line: "If you don't tear it down, but make it stunning instead - they will come."

Many more images at the link...

*cf

Filed under  //  identity   logo   pentagram  
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RE-BRAND | Little Chef Restaurant in the U.K.

Media_httpwwwundercon_lpymg
via underconsideration.com

The rebrand of this UK restaurant chain is a nice is a refreshing update that maintains the character of the original. The chef icon has been simplified, and the friendly script used for the new wordmark is appealing in its playfulness.

In addition to these changes, however, I'm particularly fond of the new "to-go" packaging and labels; as well as the colorful trays and signage that integrate the look of the rebrand throughout the restaurant.

Little_chef_goodtogo_pack_01

Lots of great images at Brand New. I encourage you to check them out.

*cf

Filed under  //  color   graphics   logo   packaging   signage   typography  
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LOGO | Michael Bierut on the New World Symphony Logo

I always enjoy having the opportunity to hear the behind-the-scenes details of the design process. Whether the final product is architectural or graphic in nature, there is great value in understanding - and sharing - the often meandering path that leads to the ultimate design.

Mr. Bierut's commentary about the inspiration behind the NSW logo is exemplary of the level of thought and creativity that leads to the most successful work.

*cf

Filed under  //  graphics   logo   process   video  
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RE-BRAND | The New Peru

via atissuejournal.com

In an effort to add a bit more cache to Peruvian exports, the country's tourism board called on the expertise of Britain's FutureBrand to create a new identity.

The new look is colorful and unique. In short order, I expect the new mark to become a recognizable image across the globe.

*cf

Filed under  //  branding   color   logo  
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