This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Minnesota's Brew Creative designs a beautiful and understated card for Neve - the sportswear company located in Boulder, Colorado. The combination of the strong logomark and letterpress print process make for a nice first impression.
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I still don't know why anyone uses Aol., but I appreciate what they've done with the new identity concept. It's fun, clever, and has endless possibilities for the future. And some of these images are striking, to say the least.
h/t: Thanks to Brand New for keeping us all in the loop!
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This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.
That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the "legs" seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.
Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.
An iconic logo is simplified to adapt to the variety of uses - in print and online. The refreshed brand successfully maintains the spirit of the original artwork in a contemporary re-interpretation.
"...can you really expect a crowd of people to refine something? Would you hold a contest to restore a painting?"
The 2008 US presidential race captured attention like no other political event in recent memory. In the simplest of terms, the race pitted a War Hero against a Cosmopolitan Intellectual and each candidate presented a very different image to the public. Designers, in particular, took notice of the visual communication strategies used by the campaigns.
On the one hand, the McCain-Palin campaign portrayed a more traditional personal brand – one of strength and patriotism, using bold text and the classic icon of a star as a central them of their graphic identity. In contrast, Obama-Biden sought to emphasize the future with a more ethereal color scheme and a sense of forward-looking dimension within the official logo. Watching the campaign, I found myself wondering how and whether good design and a strong brand identity truly impact voters’ decisions.
Good design is inherently attractive.
A candidate wielding a well-crafted graphic identity should conceivably be able to use visual cues to direct our attention to the key points of his or her campaign message. The greatest challenge to politicians lies in communicating with an increasingly consumerist public that is constantly bombarded with advertising and attention-grabbing headline news. It is in this arena that thoughtful design can make the greatest impact, enabling politicians to distill complex issues into easily understood graphics and succinct messaging.
The exceptional quality of the Obama campaign's graphic identity illustrated this point. The themes of Hope and Change, and an optimistic focus on the future were clearly expressed in the official logo and all of its grassroots derivatives. The Obama brand was, and is, a strong one that inspired supporters to connect to campaign messages in a very personal way.
What does this tell us about brand communication?
When establishing a brand identity, it is important to understand that visual imagery communicates to an audience in a way that words cannot. Color, form, typography…each of these graphic elements elicits a response from your audience that allows individuals to connect with your brand. If you communicate the basic strengths of who you are, the public will discover how you fit into their lives.
Consumers, like voters, respond favorably when provided the opportunity to evaluate options and make an informed decision. In order to be a responsible steward of your brand, you must be confident in what it stands for and consistent in expressing it in all of its forms. Trust the work you put into establishing your brand and put your best self forward.
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