MIYO | STUDIOS - Filed under 'logo'

ENVIRONMENT + BRAND | JouJou Toys and Treats

JouJou is a toy store that is part of The Grand America hotel in Salt Lake City. In keeping with the whimsical luxury of the hotel, Utah firm Stuck managed to capture the feel of a child's imaginary paradise.

The colors, architectural details and playful iterations of the JouJou logo are certain to bring a smile to the faces of adults and children alike. In fact, I'm sitting here wondering if I have any reason to take a road trip to Salt Lake City. FAO Schwartz, move over!

Click the link above for more images, including an interesting look into the design development process.

*camille

Filed under // architecture color environmental design logo

Comments (0)

Posted

LOGO + PACKAGING | Molly's Milk Truck

via thedieline.com

But, mostly the logo.

Specifically, I like the way the apostrophe "S" is illustrated in the "Molly's" part of the name. It's a unique way to illustrate that a grammatical necessity without that pesky apostrophe.

More: If you want to see the packaging upon which this logo is applied, click the link to Dieline!

*camille

Filed under // logo packaging typography

Comments (0)

Posted

BRANDING | Lucy's Fried Chicken

via pentagram.com

In the age of low-cal low-carb fare, it looks like fried chicken is alive and well in Austin, Texas!

Pentagram recently posted a spread about the brand they've developed for Lucy's Fried Chicken and it's a fun mix of vintage style and contemporary design. I love the simple script logo and the accompanying monogram (in the shape of an egg, of course). The color scheme, too, is just vibrant enough to be fun and casual.

Lots of other images at the link!

*camille

Filed under // branding environmental design logo print restaurants signage

Comments (0)

Posted

LOGO + IDENTITY | Austria's Meier Seefeld Boutique

via lovelystationery.com

Behold the beautiful black and white identity for Meier Seefeld, a women's clothing boutique in Austria. The combination of the compact script wordmark and classic images from the ski slopes communicate the accessible, yet upscale, feel of the brand.

Looking at something as elegant as this - who needs color?

See plenty more images at the link...

*camille

Filed under // color identity logo

Comments (0)

Posted

BRANDING | Bud Refresh: The King of Beers Puts on a Bowtie

via brandchannel.com

According to Brandchannel: "After 18 months of development, Budweiser is getting a new logo, can and packaging design..."

The results of this process include updates to the Budweiser "bow." It has been given some new dimension, which certainly helps make the packaging more interesting, I think. But, my favorite part of this brand re-fresh is the incorporation of the crown symbol into the pop-top of the can.

As Mies van der Rohe said, "God is in the details," and that crown-shaped cut-out in the tab might be the one thing that survives the next round of re-design when the time comes.

*cf

Filed under // brandchannel branding logo

Comments (0)

Posted

LOGO | England's National Maritime Museum Goes 3D

via underconsideration.com

Typically, logo designers working with Regular Businesses design with practical considerations in mind: "What does this look like in one color?", "Does it fax well?", "Can it be executed consistently across all media?", etc.

In an interesting (and well-executed) switch, the designers of the new logo for the National Maritime Museum thought outside of the logo box and created a very appropriate and beautiful 3-dimensional "splash" identity that is a pleasure to see in all its different uses (click the link to see images). As a bonus, the hidden imagery in the rendering makes the mark all the more fun to take in (do you see the 'crown' representing the Queen?).

While this is not necessarily the most practical of designs, I look forward to seeing how the identity is used over time...and whether it inspires more experimentation with the definition of a "logo."

*cf

Filed under // identity illustration logo

Comments (0)

Posted

PRESERVATION | Paula Scher on the High Line identity - and more.

via pentagram.com

The post linked above is a great overview of Pentagram's design work for the 11-year (so far) project Friends of the High Line. The group's efforts have been dedicated to the preservation of a length of raised train tracks in New York City, called the "High Line."

Friends of the High Line succeeded in their work and this pedestrian-friendly attraction is now one of the favorites among tourists and, presumably, New Yorkers alike. The team at Pentagram must be proud to have played a part in such a terrific cause.

To paraphrase the famous movie line: "If you don't tear it down, but make it stunning instead - they will come."

Many more images at the link...

*cf

Filed under // identity logo pentagram

Comments (0)

Posted

RE-BRAND | Little Chef Restaurant in the U.K.

via underconsideration.com

The rebrand of this UK restaurant chain is a nice is a refreshing update that maintains the character of the original. The chef icon has been simplified, and the friendly script used for the new wordmark is appealing in its playfulness.

In addition to these changes, however, I'm particularly fond of the new "to-go" packaging and labels; as well as the colorful trays and signage that integrate the look of the rebrand throughout the restaurant.

About Me

My Other Sites

Tags

Archive

Get Updates

logo

ENVIRONMENT + BRAND | JouJou Toys and Treats

LOGO + PACKAGING | Molly's Milk Truck

BRANDING | Lucy's Fried Chicken

LOGO + IDENTITY | Austria's Meier Seefeld Boutique

BRANDING | Bud Refresh: The King of Beers Puts on a Bowtie

LOGO | England's National Maritime Museum Goes 3D

PRESERVATION | Paula Scher on the High Line identity - and more.

RE-BRAND | Little Chef Restaurant in the U.K.