This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Behold the beautiful black and white identity for Meier Seefeld, a women's clothing boutique in Austria. The combination of the compact script wordmark and classic images from the ski slopes communicate the accessible, yet upscale, feel of the brand.
Looking at something as elegant as this - who needs color?
See plenty more images at the link...
*camille
A quickie: These cards caught my eye with the fun use of color. The application is quite unique, but not overly complicated.
The rest of the identity package can be seen at the link.
*cf
Typically, logo designers working with Regular Businesses design with practical considerations in mind: "What does this look like in one color?", "Does it fax well?", "Can it be executed consistently across all media?", etc.
In an interesting (and well-executed) switch, the designers of the new logo for the National Maritime Museum thought outside of the logo box and created a very appropriate and beautiful 3-dimensional "splash" identity that is a pleasure to see in all its different uses (click the link to see images). As a bonus, the hidden imagery in the rendering makes the mark all the more fun to take in (do you see the 'crown' representing the Queen?).
While this is not necessarily the most practical of designs, I look forward to seeing how the identity is used over time...and whether it inspires more experimentation with the definition of a "logo."
*cf
The simple illustrations featured on this set of cards for an Italian eatery (Pronto) in Moscow are pleasantly executed and, presumably, let the food do the talking.
Though Pronto is a chain of restaurants, the stationary gives a sense that there is an old-school chef carefully preparing each and every dish.
*camille
In a time where online communications often trump personal interaction, this identity suite is I nice switch - focusing on tactile elements. And, really, what's not to love about hand-stitched stationary?
*camille
The post linked above is a great overview of Pentagram's design work for the 11-year (so far) project Friends of the High Line. The group's efforts have been dedicated to the preservation of a length of raised train tracks in New York City, called the "High Line."
Friends of the High Line succeeded in their work and this pedestrian-friendly attraction is now one of the favorites among tourists and, presumably, New Yorkers alike. The team at Pentagram must be proud to have played a part in such a terrific cause.
To paraphrase the famous movie line: "If you don't tear it down, but make it stunning instead - they will come."
Many more images at the link...
*cf
I'm loving the elegance of this identity suite for New York's Silver Lining Opticians. It features a great mix of fonts and there's a nice consistency between each piece.
This is a pleasing way to start the week, if I do say so myself!
Click the image above for more photos at Letterhead Love...
*cf
The clever integration of the missing "i" in the word "THINK" (or, "THNK") gives this otherwise straightforward identity a visual interest that is rooted in the variations that are possible in its application.
The overall aesthetic is understated, but colorful. It successfully conveys the Amsterdam School as an institution of creativity and expression.
*cf
