This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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As leaders, it's imperative to surround ourselves with people who will voice their opinions. And, given the complex hierarchical constructs within our firms, we must grant them permission to do so. Lucky for us, as Gawande's experiment proved, empowering employees can be as simple as asking their name.
Read about how a simple an introduction can lead to greater confidence and greater input in the professional world.
When contemplating the power of intangibles, leaders must figure out what they can and should do to create intangible value, and to make intangibles tangible. This challenge confronts leaders in publicly traded and privately held firms, at the top and throughout the organization, and in line and staff roles. Wherever they are, leaders have the responsibility to build and protect intangible value.
In a recession, marketers and institutions with strong brands may be tempted to license their names and trademarks. But while licensing can generate easy revenues, those royalties come with a potential risk to the brand. Consider Harvard University's recent ten year licensing arrangement with Wearwolf Group Ltd. of New York to develop and sell a line of preppy apparel bearing the "Harvard Yard" brand and crimson trim.
From Harvard Business
If your company brand is strong and well-respected in the marketplace, there may be opportunities to involve third party organizations in the promotion of your brand, while providing monetary benefit to both organizations.
Before entering such an agreement, however, consider carefully the potential impact this new association will have upon your brand equity and reputation. Short term gains can have long term effects. Be certain that the latter is worth the former.
