GRAPHICS + ENVIRONMENT | tcby Yogurt Gets Fresh

Yogurt shop storefronts are all the rage these days - from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.

Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.

Have a look and decide for yourself - what would you choose?

(Note: I'm partial to options 3 and 4 down the page...)

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Filed under  //  brand new   branding   environmental design   graphics   packaging  
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Posted 1 day ago

PACKAGING | Lansdowne Vineyard

A nice touch in the world of wine labels: each bottle of this limited edition Sauvignon Blanc is individually numbered, per the order in which they came off the line.

As a bonus, there's something elegant yet casual about the graphic style used here. And you can never go wrong with silver on black...

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Filed under  //  graphics   lovely package   packaging  
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Posted 7 days ago

GRAPHICS | Subtle, Effective Changes for Miller High Life

The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.

Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.

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Posted 8 days ago

BRAND EXTENSION | Coke Appeals to Fashion

"...special occasion packaging and quirky targeted audience marketing helps to attract a lot of media buzz and excitement, yet allow Coke to reassure loyal customers that the “touchpoints” of its brand identity will always be there for them."

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Posted 15 days ago

VODKA + DESIGN | An Elegant Identity for Million Vodka

Wine labels are often lauded for their creativity, nuance...and influence on consumer purchasing habits (who doesn't buy wine based on the label?!) - but vodka bottles are proving to be a close second in that regard.

This elegant identity for Million Vodka is a nice addition to the pack.

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Posted 23 days ago

PACKAGING | One Village Coffee

Nice graphics. Nice color scheme. A budget-required one-style-only solution that will nonetheless remain interesting for the consumer.

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Filed under  //  color   graphics   illustration   lovely package   packaging  
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Posted 29 days ago

TYPOGRAPHY | The Making of Biome

A very interesting article by Carl Crossgrove laying out the inspirational (see images above), creative, and technical process behind Biome, a typeface introduced in 2006.

The design process is remarkable in it universality. By that, I mean that regardless of scale or discipline, a thoughtful process can be applied to achieve successful final product. Many thanks to Mr. Crossgrove for sharing his insights into a process - typeface design - that many of us know too little about (in spite of the fact that we reap its benefits daily).

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Filed under  //  carl crossgrove   graphics   typography  
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Posted 1 month ago

LETTERPRESS | Neve Sportswear Business Cards

Minnesota's Brew Creative designs a beautiful and understated card for Neve - the sportswear company located in Boulder, Colorado. The combination of the strong logomark and letterpress print process make for a nice first impression.

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Filed under  //  graphics   letterpress   logo   printing  
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Posted 1 month ago

LETTERPRESS + LANDSCAPING | Plantable Seed Paper Postcard

I love the typography and the use of a unique paper selection to communicate a message about the brand. Every detail counts...

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Posted 1 month ago

BOOK COVERS | Penguin Classics and Nabokov

Penguin Classics continues to shine. Surely, there must be other publishers who put similar emphasis on the design of their book covers...right? Hm. If you know of any, please share.

In the meantime, have a look at these (created by Pentagram).

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Filed under  //  book cover design   graphics   penguin classics   pentagram  
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Posted 1 month ago