This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Images and color communicate in ways that verbal messaging cannot. So, when it comes to developing your brand – or that of your clients – consider design as an integral part of your overall brand equity*...
Continue reading the latest MIYO STUDIOS article at Fuel Your Branding
In the latest MIYO | STUDIOS post at Fuel Your Branding, read about the five human personality traits that consumers ascribe to brands. The study that was conducted, uncovering these findings, was done by a Stanford professor in 1997.
In a nutshell, the five traits are:
Follow the link for the full story.
Exit question: Are these still the most powerful traits in the minds of 2010 consumers, or have they changed in the years since this study was done?
A MIYO | STUDIOS post on Fuel Your Branding explores the most important traits of the successful brand consultant...
The role of the brand consultant is to identify the brand's attributes and present them in a way that speaks to the target market and shapes their response to the product or service.
No advertising necessary. The story of Dr. Bronner's amazing journey to market dominance.
One way to increase the chances of your brand's success is to avoid the pitfalls that lead to failure. For example, you may want to understand whether caffeinated chips are really something the marketplace is dying to have...
Brand development is successful only when it considers every aspect of your organization's relationship with its stakeholders - internal and external. In many instances, the built environment is integral to creating strong relationships with those stakeholders. This article presents thoughts on the importance of holistic brand thinking.
