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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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environmental design

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ENVIRONMENT + BRAND | JouJou Toys and Treats

Media_httpwwwundercon_dgiod
via underconsideration.com

JouJou is a toy store that is part of The Grand America hotel in Salt Lake City. In keeping with the whimsical luxury of the hotel, Utah firm Stuck managed to capture the feel of a child's imaginary paradise.

The colors, architectural details and playful iterations of the JouJou logo are certain to bring a smile to the faces of adults and children alike. In fact, I'm sitting here wondering if I have any reason to take a road trip to Salt Lake City. FAO Schwartz, move over!

Click the link above for more images, including an interesting look into the design development process.

*camille

Filed under  //  architecture   color   environmental design   logo  
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BRANDING | Lucy's Fried Chicken

Media_httpwwwpentagra_dgbgm
via pentagram.com

In the age of low-cal low-carb fare, it looks like fried chicken is alive and well in Austin, Texas!

Pentagram recently posted a spread about the brand they've developed for Lucy's Fried Chicken and it's a fun mix of vintage style and contemporary design. I love the simple script logo and the accompanying monogram (in the shape of an egg, of course). The color scheme, too, is just vibrant enough to be fun and casual.

Lots of other images at the link!

*camille

Filed under  //  branding   environmental design   logo   print   restaurants   signage  
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PRINT + GRAPHICS | Sundance Film Festival

Media_httpwwwpentagra_guxcc
via pentagram.com

The 2012 Sundance Film Festival features graphics designed by Pentagram. As with most events of this type, the design standards were used for everything from print materials to environmental graphics to merchandise.

I appreciate the way in which the 'motif' (for lack of a better word) was effectively used in the film catalog - incorporating the fragmented aesthetic into limited areas of the book. And, I think the overall concept made for some interesting design opportunities throughout the different media.

*camille

Filed under  //  environmental design   graphics   print  
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ENVIRONMENTAL GRAPHICS | Rudi de Wet Studio

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via rudidewet.com

The hand-painted graphics in this space are absolutely great. It's fun, whimsical, and I love the restrained (but very bold) use of black and white. This is definitely one of the most creative interior spaces I've seen in some time. Engaging, but not overwhelming. Perfectly integrated.

(h/t designworklife.com)

*cf

Filed under  //  environmental design   graphics   illustration  
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PICTOGRAMS | Food in Japanese - by Masaaki Hiromura

Media_httpwwwatissuej_efbeg
via atissuejournal.com

I am a sucker for well-executed environmental graphics and these colorful, overscaled pictograms certainly fit the bill.

Created for a Japanese department store, the intent of this family of characters is to transcend the barrier between international customers and the Japanese language they may not understand. Admittedly, one may have to think for a moment about what some of the images are actually depicting. But, that said, the size and color of the icons make that pause an enjoyable one.

Click the link for the full family of icons.

*cf

Filed under  //  environmental design   graphics   typography  
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ENVIRONMENTAL DESIGN | Maya Lin & Pentagram - Museum of Chinese in America

Media_httpwwwpentagra_syidg
via pentagram.com

See the link for some beautiful photographs of New York's Museum of Chinese in America. The architecture, by Maya Lin (designer of the Vietnam Memorial in Washington, DC) is both rustic and refined, and the environmental graphics throughout the space compliment the aesthetic nicely.

Taken together, the architecture and graphic elements are in perfect harmony - clearly, the result of a thoughtful collaboration between the practices of architecture and graphic identity.

*cf

Filed under  //  architecture   environmental design   graphics   signage  
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ENVIRONMENTAL DESIGN | 37 Signals in Chicago

via fastcodesign.com

Anyone who has utilized 37 Signals' productivity software can see that that the elegance - and maturity - of this space makes perfect sense for this organization.

The quality user interface of 37 Signals' multiple websites and the straightforward, thoughtful design illustrated in their new offices clearly show a consistency in their corporate culture.

This is a group that values good design and a positive user- (and employee-) experience at every level.

*cf

Filed under  //  architecture   environmental design  
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ENVIRONMENTAL DESIGN | The Branding Opportunities of Restaurants

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via thecoolist.com

The restaurant business is one of the few arenas in which environmental design and 2-D graphics can be so fully integrated to express a brand.

The key to success in this market sector is establishing a unique position among an often crowded field of competitors - after all, how many different ways can you make a pizza? Smart restauranteurs understand the value of giving the architectural environment the same thoughtful consideration they put into their menu.

Whether small-budget or large, franchise or mom-and-pop, every culinary space presents the opportunity to carry the branding concept into the customer experience. It's up to the owners to make the investment to do it right. Good design needn't be prohibitively expensive, but it does require a strong concept and focused attention.

As the saying goes: God is in the details.

Your customers are paying attention. If you pride yourself on your food, let it show in the space. They will appreciate your care and reward you with their return.

*cf

Filed under  //  architecture   branding   environmental design  
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