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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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GOOD DESIGN | What Is It? Dieter Rams made a list...

World-renowned German industrial designer Dieter Rams defined the latter half of the 20th century with a parade of landmark products. Head of design for Braun A.G. until his retirement in 1998, Rams’ many designs — coffee makers, AV equipment, consumer appliances, calculators, radios, record players, office products – found a permanent home at many of museums, including MoMA. His Universal Shelving System for Vitsoe is still considered as contemporary and functional as it was the day it was introduced. Rams once described his design philosophy as “Less is Better.” In the early 1980s, he pondered the question: What is good design? The result is the 10 principles stated above.

via atissuejournal.com

We all have principles that drive us to do what we do in the way that we do it. These are the guiding principles of "good design," as defined by industrial designer Dieter Rams.

I'm especially fond of #10.

*cf

Filed under  //  design  
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DESIGN | Why Do We Have Such Ugly Money?

via atissuejournal.com

The new design for the $100 bill DOES seem unnecessarily "haphazard" in its layout. That said, I'm sure there was a reason behind the design decisions...right?

*cf

Filed under  //  currency   design   graphics   money  
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VALUE | How Design Profits Nonprofits

Media_httpwwwatissuej_seyqw
via atissuejournal.com

There is something to be said for using to design as a tool to communicate a brand when staff (and funds) are lean. Making the choice to invest in a strong logomark and a thoughtful, consistent messaging strategy is one of the most important decisions a smaller organization can make. As this article points out, good design can "move people to act" - whether that be in the form of offering a donation, or hiring for a service.

On the designer's side, there is great reward in working with smaller organizations to help them develop their brand through creative means. The clarity and efficiency that comes from a concise brand idea can become an invaluable asset to an organization as it evolves and grows over time.

Good design can indeed contribute to the greater good.

*CAMILLE

Filed under  //  branding   design   strategy  
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BRANDING | Developing Brand Imagery

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via fuelyourbranding.com

Images and color communicate in ways that verbal messaging cannot. So, when it comes to developing your brand – or that of your clients – consider design as an integral part of your overall brand equity*...

Continue reading the latest MIYO STUDIOS article at Fuel Your Branding

Filed under  //  branding   design   fuel your branding   packaging  
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PRO BONO | Design Indaba: Michael Bierut

Media_httpwwwcreative_plfww
via creativereview.co.uk

Creative Review reports on a presentation from Pentagram's Michael Bierut about a wonderful series library projects he contributed to as a part of The Library Initiative.

Bierut ended the talk by explaining what he had learnt on the project, which had evolved to be far more eclectic and involving than he’d first expected. Here are his five lessons learned…

1. Don't be so darned clever. Don't try and outsmart everyone, do something responsible.
2. The more power you give away, the more you get.
3. The real opportunity may not be part of your scope of work.
4. Consistency does not equal sameness.
5. The audience is more wonderful than you think. Keep thinking about them.

Filed under  //  design   graphics   pentagram  
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PROCESS AND DESIGN | New logo for the New York Public Library

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via underconsideration.com

An iconic logo is simplified to adapt to the variety of uses - in print and online. The refreshed brand successfully maintains the spirit of the original artwork in a contemporary re-interpretation.

Filed under  //  design   graphics   logo   process  
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DESIGN | Good Design Sells Itself

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via fastcompany.com

In the age of rockstar architects and celebrity "artistes," many companies have fallen prey to the illusion that people purchase Designers, rather than Design. In some cases, perhaps this is true.

Ultimately, though, the best designs speak for themselves. If the product functions as promised - whether it be a building, a toaster, or a hard drive - and happens to be aesthetically appealing, users will celebrate it.

Your audience is more astute than you might think. If Joe Sous Chef wants to know who designed his favorite paring knife, he'll look it up. No need to emblazon Zaha Hadid's name all over the blade.

Filed under  //  branding   design   strategy  
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