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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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BRANDING | Cheer gets a new look (with a fun presentation)

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via underconsideration.com

Landor's re-design of Cheer detergent - the packaging and logo - was launched about a month ago - old news in today's speed-of-light media atmosphere. However, I was prompted to make this post because of the fun way that the new design was visually presented.

Most of the items in the image above, for instance, have little, if anything, to do with laundry, per se. (Though, now that I think about it, perhaps the concept here is to present the types of things that one might find in jean pockets after the wash cycle is done...?) Regardless, I love the colorful randomness of the objects included with the Cheer bottle. They are quite "cheerful", indeed.

Looking at this one photo makes me think that, perhaps, the next time I present newly designed brand to the world, I should take a page from Landor and go beyond the usual imagery and think about other (more imaginative) ways to illustrate the context of the brand.

*cf

Filed under  //  brand new   branding   color   packaging  
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NEW IDENTITY | PricewatersCoopers Becomes PwC...IN COLOR!

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via underconsideration.com

The legendary financial firm PricewaterhouseCoopers has a taken a bold - and colorful - step in revamping their corporate identity. Their contemporary new logo and resulting collateral materials have launched the company to the fore of their industry.

The layering and translucency of the mark appear to represent the multi-layered relationships that PwC enjoys with its clients, offering an array of services to meet their needs. And, in the long-term, this design solution is flexible enough to grow with PwC as their company and/or service-offerings change over time.

Overall, this is a successful effort and PwC should be commended for having the gumption to pull this off. Speaking of that - two questions:

1. How hard did Wolff Olins have to push the decision-making team to take this giant leap?
2. What does the new logo look like in grayscale?

*Click on the link above to see the full write-up at Brand New

*cf

Filed under  //  brand new   color   environmental design   graphics   identity   logo  
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BRANDING | Abu Dhabi

via underconsideration.com

It is always interesting to see how cities go about branding themselves to the outside world. Abu Dhabi does so with a mix of beautiful imagery and effective typography.

*cf

Filed under  //  brand new   branding   graphics  
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GRAPHICS + ENVIRONMENT | tcby Yogurt Gets Fresh

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via underconsideration.com

Yogurt shop storefronts are all the rage these days - from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.

Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.

Have a look and decide for yourself - what would you choose?

(Note: I'm partial to options 3 and 4 down the page...)

*cf

Filed under  //  brand new   branding   environmental design   graphics   packaging  
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GRAPHICS | Subtle, Effective Changes for Miller High Life

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via underconsideration.com

The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.

Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.

*cf

Filed under  //  brand new   branding   graphics   packaging  
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DYNAMIC IDENTITY | The Latest AOL Imagery

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via underconsideration.com

I still don't know why anyone uses Aol., but I appreciate what they've done with the new identity concept. It's fun, clever, and has endless possibilities for the future. And some of these images are striking, to say the least.

h/t: Thanks to Brand New for keeping us all in the loop!

*cf

Filed under  //  aol   brand new   color   graphics   logo  
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NEW LOGO | Moulin Rouge

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via underconsideration.com

Another nice write-up on an iconic brand re-fresh, via Brand New.

*cf

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RE-BRAND | Caribou Coffee Leaps into the Future

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via underconsideration.com

This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.

That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the "legs" seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.

Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.

Filed under  //  brand new   branding   logo   packaging  
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