MIYO | STUDIOS -
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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.

In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.

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brand new

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GRAPHICS + ENVIRONMENT | tcby Yogurt Gets Fresh

via underconsideration.com

Yogurt shop storefronts are all the rage these days - from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.

Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.

Have a look and decide for yourself - what would you choose?

(Note: I'm partial to options 3 and 4 down the page...)

*cf

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Filed under  //  brand new   branding   environmental design   graphics   packaging  
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Posted 1 day ago

GRAPHICS | Subtle, Effective Changes for Miller High Life

via underconsideration.com

The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.

Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.

*cf

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Filed under  //  brand new   branding   graphics   packaging  
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Posted 8 days ago

DYNAMIC IDENTITY | The Latest AOL Imagery

via underconsideration.com

I still don't know why anyone uses Aol., but I appreciate what they've done with the new identity concept. It's fun, clever, and has endless possibilities for the future. And some of these images are striking, to say the least.

h/t: Thanks to Brand New for keeping us all in the loop!

*cf

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Filed under  //  aol   brand new   color   graphics   logo  
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Posted 1 month ago

NEW LOGO | Moulin Rouge

via underconsideration.com

Another nice write-up on an iconic brand re-fresh, via Brand New.

*cf

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Filed under  //  brand new   logo  
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Posted 2 months ago

RE-BRAND | Caribou Coffee Leaps into the Future

via underconsideration.com

This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.

That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the "legs" seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.

Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.

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Filed under  //  brand new   branding   logo   packaging  
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Posted 5 months ago

RE-BRANDING | Olympic Air

via underconsideration.com

"...can you really expect a crowd of people to refine something? Would you hold a contest to restore a painting?"

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Filed under  //  brand new   branding   logo  
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Posted 9 months ago