BRANDING | Bud Refresh: The King of Beers Puts on a Bowtie
via brandchannel.com
According to Brandchannel: "After 18 months of development, Budweiser is getting a new logo, can and packaging design..."
The results of this process include updates to the Budweiser "bow." It has been given some new dimension, which certainly helps make the packaging more interesting, I think. But, my favorite part of this brand re-fresh is the incorporation of the crown symbol into the pop-top of the can.
As Mies van der Rohe said, "God is in the details," and that crown-shaped cut-out in the tab might be the one thing that survives the next round of re-design when the time comes.
*cf
