PACKAGING + BLACK AND WHITE | Adir Dairy

Adir Dairy

August 23, 2011 | No Comments

Designed by Blend-it Design | Country: Israel

“Adir Milk is the largest premium goat milk-producing dairy in Israel.

The dairy, which is located in the Upper Galilee, has served as an experiment for us to create a dairy milk experience that reflects a feeling of tradition combined with an ultimate taste experience.

The search for a design language that relies on the best of French cheese design traditions has led us to a world of primal emotions, simplicity, and elegance, conveying freshness, quality, and locality.”

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It's rare to see food packaging that is void of any color or appetizing imagery of the product contained inside. This line of dairy products from the Israeli dairy, Adir, bucks the usual trends. The packaging design is classically simple - letting the quality of the products speak for themselves.

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Pentagram integrates the new Saks Fifth Avenue "Think About..." campaign into packaging, graphics, and the retail environment. Say what you will about the gluttonous pursuit of high-priced high-fashion, but Saks gets it right every time.

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Filed under  //  black and white   graphics   packaging   pentagram   retail   saks fifth avenue  
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