RE-BRAND | Caribou Coffee Leaps into the Future
This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.
That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the "legs" seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.
Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.
