PUBLICATION GRAPHICS | First Things
via pentagram.com
There is something to be said for restraint in design. Pentragram's re-design of the periodical, First Things, is eye-catching for its bold use of color; but the imperfect illustrations featured on each cover are equally engaging.
Further, the attention to detail is evident in the elegant curves of the "R" and "N" of the publication title, and the structured layout of interior pages (click the link above for images).
I would imagine that seeing these covers on the shelves in 2010 made more than a few passersby stop and have a look.
*cf
