GREEN PACKAGING | Laundry by berryplus
It's rare that something truly unconventional occurs in the world of laundry detergent packaging. But, alas, here we are!
The simple, clean (pardon the pun) design is a nice change from the explosion of color and imagery that one usually finds on the market shelves. As a bonus, both the packaging and the detergent are environmentally friendly.
*cf
2 comments
Jan 31, 2011
jason goldenberg said...
thank you for understanding how important design is to product innovation. It goes without saying that the product works. People must understand that you really only need a microdose of active ingredient to clean clothes.
Feb 07, 2011
Camille Friend said...
Belated thanks for your comment, Jason. It's a simple, but interesting point you make - that is, the packaging actually serves to change consumer behavior and awareness. If all of the brands moved in this direction, it would be an amazing innovation in an industry that touches nearly every consumer.
