GRAPHICS | Subtle, Effective Changes for Miller High Life
The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.
Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.
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