ENGAGING THE CUSTOMER WITH DESIGN | Off The Leaf
Great design makes the user (customer) feel something when they encounter it - whether it be graphics or the built environment. The "Off the Leaf" design concept is effective because it directly engages the consumer in the process of completing the design as they select their own cup+sleeve combo.
A simple idea, but how many people will become return customers, just so they can try out the various color options? This is a thoughtful concept executed with a nice color palette to boot.
*cf
