CHOICE | Malcolm Gladwell On Spaghetti Sauce
This is a classic TED talk from Malcolm Gladwell (circa 2004). He discusses the nature of providing consumers choices in the marketplace - often giving them what they don't realize what they want and providing more choices, not fewer.
Watch the video for a few thoughts on chunky versus smooth spaghetti sauce, "milky, weak coffee," and the importance of embracing - and accommodating - the diversity among human beings.
