BRANDING | The 5 Dimensions of Brand Personality
In the latest MIYO | STUDIOS post at Fuel Your Branding, read about the five human personality traits that consumers ascribe to brands. The study that was conducted, uncovering these findings, was done by a Stanford professor in 1997.
In a nutshell, the five traits are:
- Sincerity - down-to-earth
- Excitement - daring
- Competence - reliable
- Sophistication - charming
- Ruggedness - tough
Follow the link for the full story.
Exit question: Are these still the most powerful traits in the minds of 2010 consumers, or have they changed in the years since this study was done?
