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MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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The beauty of this packaging required a quick post. It's 'modern vintage' at its finest: great colors, strong typography, and the design is...just enough.
I may have to track this stuff down to add to my bathroom shelves.
There are more great images at the link - have a look!
*cf
This is a classic TED talk from Malcolm Gladwell (circa 2004). He discusses the nature of providing consumers choices in the marketplace - often giving them what they don't realize what they want and providing more choices, not fewer.
Watch the video for a few thoughts on chunky versus smooth spaghetti sauce, "milky, weak coffee," and the importance of embracing - and accommodating - the diversity among human beings.
Last week, I attended a luncheon where the keynote was given by Roy Spence, founder of the advertising firm GSD&M Idea City. All of us who live and work in creative fields - be it advertising, marketing, or design - have experienced those moments in which we find ourselves in need of inspiration to continue along the path we have chosen.
Mr. Spence's talk provided such inspiration. It wasn't simply his focus on the big picture..."the why" of what we do, but he reminded those of us in attendance to remember to focus on the basics. For marketers, Mr. Spence pointed out, we simply need to drill down to four questions:
Where are we? Where do we want to be? How do we get there? And, are we getting there?
Simple enough, to be sure. But, so very easy to forget in the flurry of life in business.
The video below was recorded in 2010, but is very similar to Mr. Spence's talk this past week. There's a bit of swearing, playful sarcasm, and a gem or two of wisdom. Enjoy!
*cf
EO Texas Round Up - Roy Spence from Greg Coon on Vimeo.
World-renowned German industrial designer Dieter Rams defined the latter half of the 20th century with a parade of landmark products. Head of design for Braun A.G. until his retirement in 1998, Rams’ many designs — coffee makers, AV equipment, consumer appliances, calculators, radios, record players, office products – found a permanent home at many of museums, including MoMA. His Universal Shelving System for Vitsoe is still considered as contemporary and functional as it was the day it was introduced. Rams once described his design philosophy as “Less is Better.” In the early 1980s, he pondered the question: What is good design? The result is the 10 principles stated above.
We all have principles that drive us to do what we do in the way that we do it. These are the guiding principles of "good design," as defined by industrial designer Dieter Rams.
I'm especially fond of #10.
*cf
Landor's re-design of Cheer detergent - the packaging and logo - was launched about a month ago - old news in today's speed-of-light media atmosphere. However, I was prompted to make this post because of the fun way that the new design was visually presented.
Most of the items in the image above, for instance, have little, if anything, to do with laundry, per se. (Though, now that I think about it, perhaps the concept here is to present the types of things that one might find in jean pockets after the wash cycle is done...?) Regardless, I love the colorful randomness of the objects included with the Cheer bottle. They are quite "cheerful", indeed.
Looking at this one photo makes me think that, perhaps, the next time I present newly designed brand to the world, I should take a page from Landor and go beyond the usual imagery and think about other (more imaginative) ways to illustrate the context of the brand.
*cf
