Archive for

December 2011

DESIGN | A Look at the History of Airline Livery

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I came across this New York Times post comparing the evolution of airplane design and found it to be an interesting overview. Many of these I had never seen, so I thought it would be worth sharing.

Also, I must note that I miss the polished metal look of yesteryear. There's just something about the classic look of the metal planes that made air travel seem more special and elegant. Something to experience, rather than endure.

*cf

Filed under  //  book cover design   branding   industrial design  
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MUSICAL INTERLUDE | Sinatra Sings 'Let It Snow'

'tis the season! Have a wonderful weekend, everyone!

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PRINT | Henry + Co

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The execution of black business cards can be a challenge - how to create interest without the use of multiple colors? In this case, stark white foil printing with a strong embossed emblem.

*cf

Filed under  //  graphics   print  
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PRINT | Howler Business Cards

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Designed to reference penalty cards from the world's favorite game (soccer/football), these cards were printed with tonal inks that provide subtle - and beautiful - contrast to the papers selected.

It's often challenging to create a card that stands out from the usual fare, but these do a nice job of doing just that.

Click the link for more detailed photos.

*cf

Filed under  //  color   graphics   print  
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ILLUSTRATION | Amtrak Signals It Now Has Wi-Fi

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A quick post:

Amtrak trains are now Wi-Fi enabled and the company released some great ads highlighting this new feature. The illustrations are crisp and modern; and the universal Wi-Fi symbol was nicely integrated into each scene. Nice job.

*cf

Filed under  //  advertising   illustration  
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PACKAGING ETC. | Ivory Soap Gets An Updated Look

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I always find it interesting to see how well-established brands, particularly for everyday types of products, go about the process of refreshing the look and feel of their offerings. Hence, the Ivory Soap update caught my eye.

I like the clean look of the new logo; and the vibrant colors used for the packaging of this classic, white soap will most certainly help it stand out on the shelves.

On the whole, I think the new look will prove to be successful in attracting the eye (and dollars) of consumers who: A) have never used Ivory, but might just try it out next time they need some soap; and B) had forgotten all about this white block of cleanliness that was part of their childhood.

*cf

Filed under  //  branding   color   packaging  
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