Archive for

January 2012

COMMUNICATION | Answer 4 Questions to Share Your Story

Communicating the story of your brand and business need not be complicated. In fact, quite the opposite is true. A simple, straight-forward, easy-to-grasp story will capture your target audience and give them the information they need to understand what you do and why.

The elevator pitch isn't simply for elevators...

*camille

CORRECTED: I meant to say the "elevator pitch isn't simply for elevators." Oops.

Comments (0)
Posted

PRINT | Coasters With A Twist

Media_httpwwwundercon_rnddo

I've confessed this before, but...I really do love a fun coaster...

This holiday-themed set is enjoyable primarily because they come pre-stained with a wet glass ring (actually, a varnish). It's a fun touch that makes an everyday item more unique.

*camille

Filed under  //  print  
Comments (0)
Posted

PRINT + GRAPHICS | Sundance Film Festival

Media_httpwwwpentagra_guxcc

The 2012 Sundance Film Festival features graphics designed by Pentagram. As with most events of this type, the design standards were used for everything from print materials to environmental graphics to merchandise.

I appreciate the way in which the 'motif' (for lack of a better word) was effectively used in the film catalog - incorporating the fragmented aesthetic into limited areas of the book. And, I think the overall concept made for some interesting design opportunities throughout the different media.

*camille

Filed under  //  environmental design   graphics   print  
Comments (0)
Posted

CREATIVITY + INNOVATION | Redesigning "Teachers"

Media_httpwwwundercon_vnsoh

I recently (and finally) watched the film Waiting for Superman - a film about the educational system in the United States and the woefully inadequate way it serves too many of our children.

The film was eye-opening to say the least.

With the impact of the movie still fresh in my mind, I was pleased to come across this post in my RSS feed. Once again, the power of design has revealed itself to me.

The well-presented concept of teachers "connecting the dots" for students, inspiring their dreams, and nurturing their potential - along with a happy orange-y yellow color scheme - gave me back a bit of the hope that was drained by my movie selection.

Just as there are designers who care deeply about their craft and strive to express authentic meaning in their work, there are certainly educators who approach their profession in the same way. Perhaps, these are the same teachers who would appreciate this design effort and use the bright imagery to remind them of the amazing legacy they leave with each student who passes through their classrooms.

*camille

Filed under  //  color   graphics   messaging  
Comments (0)
Posted

ART + CREATIVITY | Seo Young-Deok's Chain Sculptures

Media_https3filescore_owmga

No, this really has nothing to do with branding. But, the creativity, skill and process needed to create these formidable - yet somehow delicate - sculptures is certainly something to marvel at.

Bicycle chains and other garden variety chain links molded into the human form...Simply amazing...

Click the link to see several more images.

*camille

Filed under  //  art   creativity  
Comments (0)
Posted

CREATIVITY | Beautiful Plywood Sculptural Graphics

Media_https3filescore_gbdrp

I have never seen anything quite like these colorful dimensional graphics, created by Moscow's Sicksystems.

The pieces of each composition is carved with a scroll saw, then hand-painted. The result is reminiscent of a cross between totem pole art and something that could be found in a Transformers movie.

The image of the sneaker piece above was one that I found particularly creative. But, click the link to Core 77 for lots of other examples. Great stuff.

*camille

Filed under  //  color   creativity   graphics  
Comments (0)
Posted

LOGO + IDENTITY | Austria's Meier Seefeld Boutique

Media_httplovelystati_ekdek

Behold the beautiful black and white identity for Meier Seefeld, a women's clothing boutique in Austria. The combination of the compact script wordmark and classic images from the ski slopes communicate the accessible, yet upscale, feel of the brand.

Looking at something as elegant as this - who needs color?

See plenty more images at the link...

*camille

Filed under  //  color   identity   logo  
Comments (0)
Posted