PROCESS AND DESIGN | New logo for the New York Public Library

An iconic logo is simplified to adapt to the variety of uses - in print and online. The refreshed brand successfully maintains the spirit of the original artwork in a contemporary re-interpretation.

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STRATEGY | Branding In 3D

A MIYO | STUDIOS post at fuelyourbranding.com 

Brand development is successful only when it considers every aspect of your organization's relationship with its stakeholders - internal and external.  In many instances, the built environment is integral to creating strong relationships with those stakeholders.  This article presents thoughts on the importance of holistic brand thinking.

Filed under  //  branding   fuel your branding   process   strategy  
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