This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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The concept, via Pentagram:
As a non-collecting institution, SECCA places particular value on its space, one always evolving and changing with each visiting exhibition or production. “Flux” became an important key word during design explorations and the final identity conveys a continuing flow; the logo literally moves and fluctuates, echoing the constant change of SECCA’s galleries and community programs.
Pentagram continues their skilled delivery of well-integrated architectural and graphic design elements with this London art supply store. It's a clean "canvas" of a space with simple, modern millwork details in a crisp white envelope.
One of the key challenges in any retail environment is to present the merchandise is an appealing way, taking care that the display is neither too sparse (which is off-putting) or too dense (which is off-putting). This space achieves a nice balance between the two.
From the exterior, the fun window graphics are a playful invitation for passers-by who might be feeling a bit creative and just need a little nudge to come inside.
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Penguin Classics continues to shine. Surely, there must be other publishers who put similar emphasis on the design of their book covers...right? Hm. If you know of any, please share.
In the meantime, have a look at these (created by Pentagram).
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Pentagram integrates the new Saks Fifth Avenue "Think About..." campaign into packaging, graphics, and the retail environment. Say what you will about the gluttonous pursuit of high-priced high-fashion, but Saks gets it right every time.
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I believe I posted something about this project sometime in the last year. Now, there's an entire book devoted to telling the story about how the L!brary Initiative in New York City has developed.
It's a great project dedicated to the refurbishment of libraries in the New York City public school system. Pentagram teamed with various artists to make these spaces into inspirational works of art. Click the link and read some of the articles written about the project. Let's hope there are more like it in the future, and across the country.
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Inspiring, vibrant educational environments need not cost a lot of money. This new work by Pentagram illustrates how a little creativity and the thoughtful use of color can transform the halls of academia into an engaging experience. Let's hope that a few school administrators across the country take note...
Creative Review reports on a presentation from Pentagram's Michael Bierut about a wonderful series library projects he contributed to as a part of The Library Initiative.
Bierut ended the talk by explaining what he had learnt on the project, which had evolved to be far more eclectic and involving than he’d first expected. Here are his five lessons learned…
1. Don't be so darned clever. Don't try and outsmart everyone, do something responsible.
2. The more power you give away, the more you get.
3. The real opportunity may not be part of your scope of work.
4. Consistency does not equal sameness.
5. The audience is more wonderful than you think. Keep thinking about them.
A gorgeous, fresh look for an enduring brand. Pentagram has done their part to clean up store shelves the world over. My eyes feel clearer all ready.
Pentagram and Studios Architecture work together to create a seamless and, at times, quirky partnership between architectural and graphic design for Grey Group, a marketing firm in NYC. The variety of materials used to express the brand make for a unique office environment with surprises around every corner.
Nicely done.
