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This is the blog presence of
MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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Your personal and organizational brand is communicated in every personal encounter, and through each tangible expression of your brand identity. Comparatively speaking, your business card is perhaps the simplest and most concise way to convey an authentic impression of your brand idea. As such, its design should be considered thoughtfully in the context of your overall strategy.
Back in the old'n days, people met each other in person at cocktail parties and something called 'mixers'. These face-to-face encounters were the moments where business relationships began, involving a delightful exchange of verbal pleasantries, warm smiles, and the occasional inflation of one's talents. Back then, there were no such things as "social media" or "online networks." Twitter was something birds did in trees, and LinkedIn was something felons found themselves.
Today, we have many, many (many) options for connecting with fellow professionals and potential friends. At times, it seems that there is really no need to leave the house as one is perfectly able to grow a business and personal network through the pixelated world at our fingertips. But, in spite of this, there is still something to be said for the first impressions of a firm handshake and a look in the eye when meeting someone new. Perhaps this is the reason that business cards continue to be the loci for creative design and strong brand communication.
The graphics of your card can convey a sense of sophistication or whimsy; cutting-edge technology or old-world permanence. And with a thoughtful choice of paper stock weight and texture, the feel of the card in-hand can elicit a sense of well-considered design as it works in tandem with the overall aesthetic. This 2 x 3.5 in. billboard serves as a tactile reminder of your brand.
Whether you are starting your own company or simply looking to create a good ol' fashioned calling card, take the time to consider your brand and the impression you want to make.
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