BRANDING | Abu Dhabi
It is always interesting to see how cities go about branding themselves to the outside world. Abu Dhabi does so with a mix of beautiful imagery and effective typography.
*cf
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MIYO | STUDIOS - a creative firm
specializing in Design, Branding,
and Identity.
In the world of brand development, it is important to stay current and the BLOG is the place where you can take a look at some of the interesting things going on around the world.
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It is always interesting to see how cities go about branding themselves to the outside world. Abu Dhabi does so with a mix of beautiful imagery and effective typography.
*cf
Yogurt shop storefronts are all the rage these days - from mom 'n pop stops to the Pinkberrys of the world. tcby joins the fray with a fresh new identity and store concept.
Click the link to Brand New for an in-depth critique of the logo and some insightful process images. There are some rejected logo options that may have been stronger, more unique marks, but something spoke to the client and they went with what you see here.
Have a look and decide for yourself - what would you choose?
(Note: I'm partial to options 3 and 4 down the page...)
*cf
The new graphics for Miller High Life beer are a nice example of how important a few subtle changes can be in refreshing a brand's look. In this case, the overall result is a more contemporary, simplified look that is well-executed through Miller's various lines of packaging.
Click the link to see how the not-so-drastic revisions to the logo above (blue is old, red is the new logo) make a huge difference in the look and feel of the brand.
*cf
I still don't know why anyone uses Aol., but I appreciate what they've done with the new identity concept. It's fun, clever, and has endless possibilities for the future. And some of these images are striking, to say the least.
h/t: Thanks to Brand New for keeping us all in the loop!
*cf
This is a nicely updated logo and color story for Caribou. It gives the company a more modern aesthetic that refreshes the look of the brand.
That said, I do find the execution of the moose icon to be less successful than the rest of the logo. In looking at it, the "legs" seem to be the incongruous piece. I would have opted for a more refined, tapered profile which would be better interpretation of the leg and hooves.
Overall, however, this was a nice re-branding effort for the second most patronized coffee chain in the country.
"...can you really expect a crowd of people to refine something? Would you hold a contest to restore a painting?"
