INTERIORS + GRAPHICS | Cass Art Hampstead
via pentagram.com
Pentagram continues their skilled delivery of well-integrated architectural and graphic design elements with this London art supply store. It's a clean "canvas" of a space with simple, modern millwork details in a crisp white envelope.
One of the key challenges in any retail environment is to present the merchandise is an appealing way, taking care that the display is neither too sparse (which is off-putting) or too dense (which is off-putting). This space achieves a nice balance between the two.
From the exterior, the fun window graphics are a playful invitation for passers-by who might be feeling a bit creative and just need a little nudge to come inside.
*cf
