PACKAGING | Portugal's PRIMVS Brand
I really love the creativity that is inspired in designers when there's a new bundle of joy on the way. This announcement eschews the traditional pink for a peppy orange and red scheme that successfully communicates the excitement of the occasion.
And you can (almost) never go wrong with letterpress...
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The concept, via Pentagram:
As a non-collecting institution, SECCA places particular value on its space, one always evolving and changing with each visiting exhibition or production. “Flux” became an important key word during design explorations and the final identity conveys a continuing flow; the logo literally moves and fluctuates, echoing the constant change of SECCA’s galleries and community programs.
Pentagram continues their skilled delivery of well-integrated architectural and graphic design elements with this London art supply store. It's a clean "canvas" of a space with simple, modern millwork details in a crisp white envelope.
One of the key challenges in any retail environment is to present the merchandise is an appealing way, taking care that the display is neither too sparse (which is off-putting) or too dense (which is off-putting). This space achieves a nice balance between the two.
From the exterior, the fun window graphics are a playful invitation for passers-by who might be feeling a bit creative and just need a little nudge to come inside.
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A really nice use of color and simple graphics make this series of culinary products an eye-catching addition to the shelf.
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The pink edge trim adds a little personality to an elegant black and white invitation.
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I don't have a particular affinity for boats, but I like this poster. Reminds me of the illustrations you find in a coloring book (albeit a pricey coloring book). Maybe this would deserve a set of Prismacolor markers as opposed to Crayola...
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It is always interesting to see how cities go about branding themselves to the outside world. Abu Dhabi does so with a mix of beautiful imagery and effective typography.
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Is this a new series of limited editions from Absolut? If so, think of the possibilities! A collection of graphics representing various cities throughout the world would be a fantastic edition to any liquor shelf. Or library shelf, for that matter...
How did I miss this one?!
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